Brand Guide
Visual identity system for Hadaly
Logo
Download
Primary Logo
For light backgrounds
Download
Inverted Logo
For dark backgrounds
Download
Pictogram
Icon mark, favicons, avatars
Colors
primary
#545ba5
secondary
#10B981
ink
#1a1a2e
muted
#6b7280
background
#fafafa
card
#FFFFFF
border
#e5e7eb
Typography
HEADINGS
PolySans Bold
Used for h1, h2 headlines
Aa Bb Cc 123
BODY TEXT
PolySans Regular
Used for paragraphs and UI elements
The quick brown fox jumps over the lazy dog.
METRICS & DATA
Canela Deck
Used for numbers, financial metrics, values
$4.2M • 12.5% • 3.2x
LABELS & CAPTIONS
Canela Text
Used for labels, annotations, small captions
VALUATION • REVENUE • EBITDA
Font Pairing
Financial Intelligence for Growth
We deliver clarity through data-driven insights, helping entrepreneurs and investors make confident financial decisions.
VALUATION
$4.2M
REVENUE
$1.8M
GROWTH
+24%
Usage Guidelines
✓ Do
- • Use PolySans Bold for headlines
- • Use Canela for metrics and data values
- • Maintain proper contrast ratios
- • Use primary color (#545ba5) for accents
✗ Don't
- • Don't stretch or distort the logo
- • Don't use Canela for body text
- • Don't alter brand colors
- • Don't use low contrast combinations
Partner Badge
Add a Hadaly badge to your website to show your partnership. Simply copy the HTML code below and paste it into your site.
Light Badge
For light backgrounds
Preview
<a href="https://hadaly.ai" target="_blank" rel="noopener noreferrer" style="display:inline-flex;align-items:center;gap:8px;padding:8px 16px;border-radius:8px;border:1px solid #e2e8f0;background:#fff;text-decoration:none;font-family:system-ui,sans-serif;font-size:13px;color:#334155"><img src="https://hadaly.ai/images/brand/picto-hadaly.png" alt="Hadaly" width="20" height="20" style="border-radius:4px"><span>Powered by <strong style="color:#545ba5">Hadaly</strong></span></a>
Dark Badge
For dark backgrounds
Preview
<a href="https://hadaly.ai" target="_blank" rel="noopener noreferrer" style="display:inline-flex;align-items:center;gap:8px;padding:8px 16px;border-radius:8px;border:1px solid #3f3f46;background:#18181b;text-decoration:none;font-family:system-ui,sans-serif;font-size:13px;color:#d4d4d8"><img src="https://hadaly.ai/images/brand/picto-hadaly.png" alt="Hadaly" width="20" height="20" style="border-radius:4px"><span>Powered by <strong style="color:#8b8fd9">Hadaly</strong></span></a>
Minimal Badge
Text-only, lightweight
Preview
<a href="https://hadaly.ai" target="_blank" rel="noopener noreferrer" style="text-decoration:none;font-family:system-ui,sans-serif;font-size:12px;color:#94a3b8">Powered by <span style="color:#545ba5;font-weight:600">Hadaly</span></a>